Most knowledge workers are likely to write content for web sites or intranets from time to time. Subject experts in every field publish directly online. And all that content has to be accessible, for so many reasons. Intranet content must...
Blog: Content writing and content strategy insights
Tip: Beware of sentences longer than 20 words
Here's an easy rule of thumb when you're writing at work: never write a sentence longer than 21 words. OK, it's extreme. But it will often get you out of trouble. (Before you explode, let me remind you that phrases...
Free e-book when you enrol: online Diploma in Web Content
Last week Rachel had a Significant Birthday, so we're giving you a birthday present. All you have to do is enrol yourself (or a group) in our Diploma in Web Content before midnight, 19 March 2010. With every enrolment before...
Book titles are hard to write
I find writing books easy and fun, but writing a book title terribly painful. (This is Rachel talking, by the way.) And so much depends on the title—sales, for instance! By sheer luck, my latest book has a pretty good...
Why we don't do in-house, face-to-face training in writing for the web
Do we provide in-house training in writing for the web? Not any more. Recently an email arrived from a large non-profit organisation in Colorado Springs. That's a long way from Wellington, New Zealand. Could we provide 2 days of in-house...