It's tempting to write what you need to say. That's good, if you're writing a book or a poem. That's bad, if you're writing a web page or any document that is supposed to be helpful or even useful to...
Blog: Content writing and content strategy insights
Writers' blogging block: just habit
How alarming! My blogging rate has slowed down from lively to sluggish. This must change. Sure, I had excuses. In the last couple of weeks I've launched a book which involved a certain amount of effort and publicity (Scarlet Heels:...
Vocab alert: "Diploma" has multiple meanings
In Australia, "diploma" has a precise meaning, one that implies a pretty serious study programme. You wouldn't embark on an Aussie diploma lightly. It's not like that all over the world, however. Internationally, a diploma can be anything from a...
George Orwell father of plain language
Plain, yes. Boring, no. Barbarous, never. 2010 is a big George Orwell year: the 60th anniversary of his death occurred in January. John Rossi summarises Orwell's life work in the Philadelphia Inquirer. George Orwell's advice on writing style is recycled...
Wedding speech model for tweeting
Recently I attended a delightful wedding. It was perfect. Admittedly there were flaws, such as a cold and windy day, and the bride's boat being stranded in Lyttelton Harbour. But the flaws just added to the perfection. (The clouds were...