When editing web content, be bold. Speak the truth. If the truth is that a web page is pointless, incomprehensible or garbage, don't even think about tinkering with it. No amount of timid word-shifting will save it. Start again. Start...
Blog: Content writing and content strategy insights
Hire the best writer say Rework authors Fried & Hansson
Good writing gets you hired, bad writing gets you fired. Did you doubt that? Here it is again from sexy business stars Jason Fried and David Heinemeier Hansson of the legendary 37signals.com (developers of Basecamp, Backpack, Campfire and Ruby on...
5D Writing: workshop for ALGIM Web Symposium
ALGIM (Association of Local Government Information Management) 2010 Web Symposium is on 3-4 May in Wellington. Alice and I are preparing a workshop for the Symposium, and thought we'd share our concept of 5D writing with you. All will become...
Bloggers beware: typos in cyberspace
An eagle-eyed reader, Justine, spotted a bunch of typos in my archive of articles about writing web content — oldies but goodies on this web site: Quality Web Content Justine says she can be "fussy and pedantic", and got A+...
Why, why, why? WCAG 2.0 for content writers
Lesson 1. WCAG 2.0 for content writers Hey, content writer! No, don't go away — I mean you! OK: that's not your job title (you're a teacher or scientist or HR manager or whatever) but you also produce stuff that...