New web content authors are sometimes mystified about the mechanics of entering link-text and alt-text. Here's a typical letter from a brand new web content author, and my reply. Hello Rachel, I have just been given a website to write...
Blog: Content writing and content strategy insights
ROT vs. SEO: dilemma for content managers
Recently a member of the Google group Content Strategy raised a perennial problem: what to do when a redundant, outdated or trivial page (otherwise known as ROT) is bringing in a significant number of visitors? On the one hand, you...
SFIA, CONTENTED, and sustainable capability IT workforce training
The Skills Framework for the Information Age (SFIA), the world's most popular definition of IT skills, has now been updated to reflect the need for sustainability in information technology. It's not just IT practitioners who need SFIA skills. The skill...
Writing tip: Don't use a long word when a short word will do
Don't use a long word when a short one will do. That's a short, sweet plain English writing tip in plain English, after I overextended myself in the last blog. (Unsucked: I wrote too much.) Plainer English is not Nobrainer...
Career advice for technical writer
A New Zealand journalist and technical writer asked me for career advice this week, and agreed to share. So if you are a writer contemplating a career change to web writing or SEO writing, feel free to eavesdrop on this...