Blog: Content writing and content strategy insights

Save our brains (SOB)

Much research tells us that heavy internet use can rewire our brains, not necessarily for the better. Distractions abound and we follow them. Thoughts go "galloping off in all directions". Multitasking becomes a curse. Concentration and focus atrophy. Creativity suffers....

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Plain language: even buskers need it

Plain English Week starts Sunday 28 August in New Zealand. Everyone needs to write clearly: even buskers. Michel des Godins is a thrilling throat-singer, performing his incomprehensible poetry on the streets of Paris—through a false beard. His documentation, on signs...

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