It's an alarming title: The Shallows. What the Internet is Doing to our Brains. But it's the work of a serious journalist and thinker—not a Luddite or cynic—and the title does ring a bell, so I'm reading it. Carr's central...
Blog: Content writing and content strategy insights
Writing tip: Number procedures in sequence
Whenever you write instructions, direct or indirect, put the steps in real-life sequence, and number each step. Here's an example. This is a mixture of direct instructions (steps 1-4, addressed to you), and procedures carried out by other people (steps...
Long text alternative: why describe a graph?
Hi Rachel Just working my way through the basic writing for the web - alt text for images. I quite strongly disagree with your contending that the alt text / or long description should contain a description of the graph...
Don't be a communication nun
I still meet people in communications jobs who are trying to keep themselves pure. After all, they are writers, and the rules for clear writing have never changed since Aristotle's day. They don't like technology, and want to leave all...
Web content or web copy: what's the difference?
Ten years ago, the difference between copy and content mystified me. Why did we need this new word, content, I wondered? It seemed a pretentious way of elevating words to a higher plane when they happened to be published on...