We're almost ready! What every organization needs, if they're producing official information, is content that complies with WCAG 2.0. Even when a web site is brilliantly accessible behind the scenes, it can fail if the content fails. WCAG 2.0 compliance...
Blog: Content writing and content strategy insights
The value of good business coaching: extreme
Good business coaching pushed our business ahead when we needed it. Business coach Karl Baker made us aware of many things outside the ken of a typical start-up owner. He did this by being 100% on our side, and yet...
Active verbs: Occupy and Don't Swear
Today's the day the Occupy Wellington people have been removed by police from their camping site in Civic Square. I'm not about to pontificate on the wrongs and rights, the origins and developments of the Occupy movement—although I have an...
Fine-tuning link-text: if the headline ain't broke, don't fix it
Hi Rachel We have a couple of questions about link-text. If it's not too much trouble, we'd like your opinion. We can't find the answers anywhere. Question 1: When you are linking to another page on the same website, should...
Writing tip: Watch the wicked 'which'
A sentence containing the word which can have correct grammar and yet still be hopelessly unclear. Run a safety check every time you use which in mid-sentence, referring to something earlier in the sentence. You may know what you mean,...