Sometimes an apostrophe shows association rather than possession: a week's pay, Christchurch Girls' High School. Strange to say, in such cases, you always need an apostrophe when the associated word is singular (a summer's day), but an apostrophe is optional...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Remembering 9/11: The radio by my bed...
Two poems written shortly after September 11, 2001. Sometimes poetry helps the writer. Sometimes it helps the reader. Reprinted on the 10th anniversary of that unforgettable day of horror. The radio by my bed The radio by my bed is...
Poems about blogging
Sometimes my worlds overlap: poetry and writing for the digital workplace. I don't often blog about poetry, but I do secretly write poems about blogging. A few bloggy poems follow, for the eccentric few who enjoy such things. My father’s...
Writing tip: Use words your readers understand
Use the vocabulary of your reader. That's a key factor in plain language. If you are writing for children, use words they understand. If you are writing for doctors, use correct medical terms. If you are writing for the general...
Career development training for copywriters: ROI critical
Yesterday an experienced creative copywriter emailed us, hesitating over whether to do the Diploma in Web Content: Core Skills. Should Geraldine take the plunge and do 10 hours of career development training online? Or would that be a wasted investment...