Sometimes writers use quote marks to distance themselves from a word or phrase. They're treating the words as a virtual quote, as if they were saying, 'It's not really me using this phrase: I'm just quoting what other people say.'...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Tips for managers training intranet content authors
All intranet managers face the problem of quality content. We've been banging on about quality content since 1995, and it's still a topical topic. Social intranets make the problem even worse: staff certainly write more content, but the quality drops....
Writing tip: Use strong verbs—not just 'is' and 'was'
In English, verbs are the go-go-go words, the wake-up words. There's no action without a strong verb, an action verb, a doing verb. Strong verbs make things happen. By contrast, the various forms of the verb to be produce no...
Writing tip: Trap the wandering adverb
Don't let the word only wander lonely as a cloud: glue it in the right place. If only wanders into the wrong position, confusion may result. See how the meaning changes when only wanders around a sentence. Only the new...
For goodness sake: a Ruby poem
For all you know I spend my entire life blogging, working on the Contented business, and tweeting. But I am a poet too, and I have a sudden urge to publish a Ruby poem right here. Ruby is one of...