Wherever you are in the world, we truly hope you and your loved ones are well and safe. Here in New Zealand we are entering week 4 of a fairly strict lockdown. We are largely confined to our homes, except to get food, basic supplies, exercise or medical assistance. New Zealand's lockdown efforts are certainly combating the spread of the coronavirus.
The serenity test of good content is: Does the page look spacious, calm and orderly? As a copywriter, you can shape and format your text in such a way that the reader feels calm and confident. This blog gives you 3 simple content design tips.
In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued.
If you look after a website with hundreds or even thousands of pages, you probably know what I mean.
When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one. I knew something had to change. I needed more flexibility (and way less stress than my lawyer job). I wanted to have more control over how my day looked. I had always loved to write. Writing gave me pleasure. It was creative and allowed me to express ideas and tell powerful stories.
Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement.
Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.
Look out for the free spreadsheet to help you get your H1 Project up and running.