Chris Brogan and Julien Smith tell us to find out what ordinary people find interesting about our work, and talk about that at parties. So I did it. I asked my sister Prue the scary question suggested in 'Trust Agents':...
Blog: Content writing and content strategy insights
Trust Agents: a gentle social media read and a scary question
'Trust Agents' by Chris Brogan and Julien Smith sits on my coffee table and every now and then, I read another chapter. Unlike many other books on social media, it is a gentle friendly read. Every now and then Chris...
When to start training staff content authors?
Web managers often ask us when to start training staff content authors for a new web site. The simple answer is as soon as possible. You, as a web manager, may want to wait until your shiny new content management...
Long list of dot points: a neat solution
What to do when you have a long list of items of equal weight—and a numbered list is not appropriate? Above all, don't just vomit them out. Communications dogma says un-ordered lists should be restricted to 3–7 items. This makes...
Struggling with WCAG 2.0 Accessibility Guidelines for content authors
A Contented course on WCAG 2.0 for content authors looked like a piece of cake at first—after all, the information is all readily available in 159,800 easy words. Why would that prove difficult? We believe there's a need for a...