Blog: Content writing and content strategy insights 

Posts tagged "Psychology"

Skim vs. speed: Fs, Zs and Is

Jun 25, 2007

Posted by: Rachel McAlpine

F has had a bad press, thanks to being the initial letter of a once notorious swear word. F is a sound you cannot shout. So with hearing loss, the F-sound may be one that you just stop hearing. When...

Using the Web to persuade

Nov 30, 2006

Posted by: Rachel McAlpine

Filed under: content marketing, content strategy, psychology, web content

Interested in how Web 2.0 services persuade people and change their behaviours? Then this message from the renowned BJ Fogg, Director of the Stanford Persuasive Technology Lab is for you. 'My Stanford students have created short videos (averaging 2 minutes)...