Humans being humans, we tend to believe and cling to the first version of a rule that we hear. Think about the grammar "rules" your granny taught you, such as "Never split an infinitive". That rule never was true or...
Blog: Content writing and content strategy insights
Posts tagged "Psychology"
Facebook: top prize for persuasion
  BJ Fogg investigates the miracle of persuasive technology that is Facebook (Captology Notebook, 17 September 2007). How does Facebook persuade almost 100% of members to post a photo of themselves — which, as he points out, is not a...
The world won't let us off
The world just won't let us stop learning. A 71-year-old friend winced today as he quizzed me about email addresses. He says in 11 weeks time he is going to bite the bullet and buy his first computer. And learn...
Synaesthesia and the web
In the BBC documentary Derek Tastes of Earwax people with synaesthesia discussed their experiences, which vary widely. Some literally see music as colours and shapes. Some see spoken words spelled out letter by letter on a colourful tickertape, as they...
The Hidden Lives of Learners
Last Tuesday the Prime Minister of New Zealand, Helen Clark, launched a book in the Executive Wing of Parliament. What!!!? That doesn't happen very often. But then it was a very special book. Helen Clark made it obvious that she...