Gain essential web content writing and AI skills in 10–15 hours.  

 

Learn to write clear, well-structured digital content that people can find, understand and use. Use plain language to help your audience get answers and complete tasks.

Learn what good content looks like so you can use AI tools well, write more effective prompts and review AI-generated drafts with confidence before publishing.

Make your organisation’s information easier to find through web search, intranet search and AI search. Create reliable source content that supports customer service across web pages, intranets, knowledge bases, social channels, contact centres and AI answer tools.

This Diploma is for government content writers, policy writers, public information officers, web content writers, content designers, technical writers, content managers, content strategists and copywriters in Australia, Canada, New Zealand, the UK and the US.

Web content writing, plain language and AI skills you will learn

Write for real people

Write people-first, scannable web content in your audience’s own words. Answer their questions clearly so they can understand what to do and act.

Use plain language with confidence

Learn to write clear, plain language digital content that people can use. Check readability, write for the reading level your audience needs, and understand the plain language requirements, standards and guidance in Australia, Canada, New Zealand, the UK and the US.

Structure content clearly

Learn the anatomy of a quality web page and how to structure content clearly. Design content as well-defined topics and modular blocks that make sense on their own and work across devices and channels.

Use AI tools responsibly

Learn what quality content looks like so you can write more effective prompts and review AI-generated drafts with confidence. Catch tone drift, missing information, weak structure, factual errors, privacy risks and accessibility issues before you publish.

Make content easier to find

Use keywords, metadata, page titles and clear language to help people find your content through web search, intranet search, social channels and AI search.

Prepare content for AI search visibility

Use answer-first writing, clear structure, reliable sources and explanations that make sense on their own. Make your information easier for AI search and answer tools to retrieve, interpret and summarise.

Build trust online

Learn how to make content credible, useful and transparent. Apply Google’s people-first content principles and E-E-A-T framework to help people trust your content.

Improve content across your organisation

Learn how to improve the usability and findability of intranet content, social content, business documents and files on your network.

Support coordinated customer service

Create reliable source content for self-service web pages, call-centre scripts, live chat, knowledge bases and chatbots, so people receive consistent answers across channels.

Work well across content teams

Build a shared approach to content across web, accessibility, communications, marketing, social media and partner teams. Reduce duplicated work and conflicting advice.

Who is this content writing course for?

The Diploma in Web Content Writing is designed for busy professionals who need reliable digital-content and AI skills at work.

• Government and policy teams: Government content writers, policy analysts, public information officers, communications advisers and public-sector staff.
• Content teams: Web content writers, content managers, content designers, content strategists and online publishers.
• Communications and marketing teams: Communications professionals, copywriters, social media managers and SEO writers.
• Learning professionals: Instructional designers, e-learning developers, teachers and educators who create online learning materials.
• Specialists: Technical writers, documentation writers, business writers, plain-language writers, accessibility advocates and knowledge-base writers.
• Compliance and legal teams: People working with plain-language and digital-accessibility requirements in Australia, Canada, New Zealand, the UK and the US.
• Academics and researchers: Professionals who publish complex information for online audiences.

Why choose Contented's Diploma in Web Content Writing?

• 15,000+ learners in 52 countries. Contented has trained public sector and professional content writers for more than 20 years.
• Government-focused expertise. The Diploma draws on two decades of digital content consulting with government and local-government clients.
• Practical, example-led lessons. Learn from before-and-after examples relevant to Australia, Canada, New Zealand, the UK and the US.
• Plain language, accessibility, search and AI together. Learn how clear writing, useful structure, findability and responsible AI use work together.
• Skills for different experience levels. The course supports newer writers and gives experienced writers a clear, modern framework for reviewing and improving their content.
• Career value. Graduates say Contented qualifications help them build confidence, demonstrate their skills and open doors in the job market.

Curriculum for the Diploma in Web Content Writing

Each course takes around 1 to 1.5 hours. Study online at your own pace.

How do you find out what your audience actually wants?

1. Writing for online audiences: Learn how to gather and use audience insights to design content that helps people get quick answers and complete tasks. 

How do you write headlines that work for people and AI search?

2. Writing web headlines: Learn how to write clear, compelling headlines that help people understand a page quickly and help search and AI tools interpret its purpose.

How do you write summaries that work for people and AI search?

3. Writing web page summaries: Master five types of web summary that communicate your key message quickly and provide clear, answer-first content for search and AI tools.

How do you write links that are accessible, findable and trusted?

4. Writing useful hyperlinks: Replace vague phrases such as “click here” with descriptive link-text that improves usability, accessibility, trust and findability.

How do you check readability and meet plain language requirements?

5. Writing plain language, part 1: Check readability, structure content for clarity and understand the plain language requirements, standards and guidance that apply in Australia, Canada, New Zealand, the UK and the US, including ISO 24495-1. 

How do you write clear, correct sentences that people trust?

6. Writing plain language, part 2: Learn how to choose clear words, build simple sentences, and write with correct grammar. Make your content easier for people to understand and for AI tools to retrieve, interpret and summarise.

How do you review and edit your own writing and AI drafts?

7. Editing and reviewing web content: How to apply our 4-step editing and review system to your own writing and AI prompts, and check AI drafts for facts, bias, plain language and your organisation's tone before you publish.

How do you write content that works on any device and across channels?

8. Writing modular content: Learn to write self-contained topics and modular content blocks that retain their meaning on mobile devices, in chatbots, in call-centre scripts and in AI answers.

How do you move from SEO to AI search, and build trust online?

9. How search works: Learn how people find information through web search, intranet search and AI answers. Apply Google’s people-first content principles and E-E-A-T framework to create helpful, credible and trustworthy content. You will also learn how to make content easier to find on your intranet and file network.

How do you use keywords and metadata for search and AI search?

10. Using keywords and metadata: Research the words your audience uses and learn how to use these words in a natural way in your digital content. Learn how metadata improves the findability of digital content, social content, and business documents.

Ready to improve your web content skills?

Whether you need plain language training, web content writing skills, responsible AI drafting or practical search and AI search guidance, you can start today.

Enrol in the Diploma in Web Content Writing or save when you book for your team.

What is included in the Diploma in Web Content Writing?

• 10 courses and materials. Ten microlearning courses and ten tests, each taking around 1 to 1.5 hours, plus takeaway materials.
• Practical, example-led lessons. Real before-and-after examples, not theory alone.
• CPD accredited. Earn 10 Continuing Professional Development credits from the CPD Standards Office, UK. The diploma is equivalent to a two-day professional workshop.
• A professional-development diploma. Earn a Contented diploma when you complete the course and assessments. Graduates say it helps them demonstrate their skills to employers.
  

Course details and payment options

• Format: 100% online, self-paced distance learning. 
• Duration: 90 days of access from your first log-in. Equivalent to a 2-day professional workshop.
• Prerequisites: None, beyond computer and internet access. You don't need any IT or accessibility background.
• Trainer: Produced by digital content expert, Alice Hearnshaw.
• Price: US$230 per learner — price unchanged since 2006.
• Bulk discounts: Save up to 50% for a group of 20 or more.
• Secure payment options: Pay by credit card online, or by invoice in any major currency.
• Guarantee: 100% money-back guarantee within 10 days. No questions asked.