Blog: Content writing and content strategy insights

Facebook: top prize for persuasion

   BJ Fogg investigates the miracle of persuasive technology that is Facebook (Captology Notebook, 17 September 2007). How does Facebook persuade almost 100% of members to post a photo of themselves — which, as he points out, is not a...

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What online content have you paid for?

This week the New York Times terminated TimesSelect, its paid news service, causing ripples galore. Subscriptions had slowed down, and they are betting that increased advertising income will more than compensate for the loss of revenue. In the early days...

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Webstock lineup announced

How do they do it? Get these fascinating speakers to come from the centre of the earth to our little corner, Wellington, New Zealand? I suspect wizards, elves or at the very least hobbits are working on the [tag]Webstock[/tag] team....

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