Is this cool or what? The very first award won by Contented online courses on writing for the web. Our very own TUANZ Innovations award (2007) in the category Education: General. Vital statistics: 32cm high, 3 or 4kg. Date: 6...
Blog: Content writing and content strategy insights
Joy of web and mobile sites
A couple of sites have caught my eye lately, reminding me of one of the great joys of the web: anyone with a passion or a talent or an obsessive hobby can develop a site and share their wares with...
US gov communications & plain language training
The Plain Language in Government Communications Act of 2007 was introduced in the US House of Representatives on 17 September. This is a lovely short, clear, comprehensible bill. It aims: To enhance citizen access to Government information and services by...
Nielsen on introductions
Summary of the latest Alertbox (and yes, it's a summary, not an introduction): Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose. Jakob Nielsen...
Rats! Write content for the customer
Gerry McGovern has tested 18 summaries and 31 headlines in web content over 6 years. 3000 people were asked to scan 31 headlines and 18 summaries about a particular subject and then choose the one that stood out. Now, the...