This tip was sent to our Contented Newsletter subscribers recently. Sometimes web managers of public service web sites are forced to retain a web page that would be better deleted or placed on the intranet. Our Mission and Our Values...
Blog: Content writing and content strategy insights
Reminder: passive can be powerful
Passive OK in headlines, says Jakob Nielsen's Alertbox. This is sound plain language practice and not new, just a healthy reminder. The first 2-3 words of any headline (or summary) should be words that grab and hold the reader. They...
The language of Kiwi modesty: incomprehensible elsewhere?
Peter Calveley is a Kiwi fight-sequence choreographer and actor. But he has an interesting hobby: "United States patents". In 2005 Calveley challenged the mighty [tag]Amazon[/tag] over their patents for the famous [tag]one-click[/tag] technology — and won. The US Patents and...
And Copyright begat Creative Commons
Here's a turnaround: New Zealand and Australian readers can buy Nicki Greenberg’s bizarre, bitter-sweet graphic interpretation of The Great Gatsby. But for copyright reasons this book is not for sale in the USA or UK. Why is Daisy portrayed as...
Embarrassing training gap for web writer/editors (ALA)
Professional web writers/editors are severely disadvantaged in terms of training compared with other web professionals. That's an inescapable conclusion from the latest report from A List Apart (ALA). The Web Design Survey 2007 analyses statistics from 33,000 web professionals. That's...