You're trying to decipher the point of a web page. Your eyes glaze over. Or they wander over the page in search of something that makes sense. Send us the worst sentence you've seen on a web site. Maybe it's...
Blog: Content writing and content strategy insights
Webstock early-bird registration extended
News from Webstock 2008 Early-bird registration was going to close today. But we've had a lot of people contact us saying, "Arrgghhhh, it's come round too soon, I still need to save money, write a business case, get approval, get...
Search engines 10: humans nil
Who are you writing content for, anyway? Search engines or humans? When the two audiences get out of whack, language gets slaughtered and humans flee. Read Rob Garner on Search Insider. His article is called, 'Search engine-friendly' copywriting is often...
Women's magazines: Graham Rawle tangles an unbroken line
With what smug delight I read The Girls' Empire. An Annual Volume for English-speaking Girls all over the World. It appears to be a reproduction of a genuine annual first published in 1903. What girl is there who has not...
Depressing power play of business units
Here's how Gerry McGovern starts his latest New Thinking newsletter. It's depressing. You will recognise the truth of what he says: Organizations have an overwhelming desire to own and control. Even within organizations, each unit/department is constantly trying to prove...