 Since returning from Bangl*desh I've found it hard to settle back into my blog. Wellington seems like a shiny-bright Toytown by comparison -- without any wind-up toys. I love New Zealand and so I'll get over it. Bangla is...
Blog: Content writing and content strategy insights
Why some messages stick in the mind
The McKinsey Quarterly has an interview with Chip Heath, a professor at the Stanford Graduate School of Business, who explains how executives can make their ideas "stick" with multifaceted audiences. Chip Heath's research suggests that sticky ideas share six basic...
Private MySpace is private no more
Why Facebook is evil screamed New Zealand's Sunday Star Times on 20 January 2008. Tom Hodgkinson denounced the totalitarian vision of the men behind Facebook and their links with the CIA. He also translated the cynical privacy policy of Facebook...
Webstock: Look Ma, no quills!
Oops, due to foreseen circumstances I missed the deadline for sending the [tag]Webstock[/tag] team the synopsis of my presentation. Maybe I'll be consigned to a footnote. Anyway, here it is. Look Ma, no quills! Rachel will talk about the phenomenal...
Welcome home gift
Just home from Bangl*desh, going through accumulated emails I found this gift: Many thanks for your highly enlightening book "Better business Writing on the Web" which is now a set text with the Open Polytechnic. So far I have found...