Barack Obama's victory speech is a classic example of oratory. Classic? Sure. Aristotle analysed rhetoric systematically, as a science, and explained it in Rhetoric, written between 367 and 322 BC. Scholars have added a great deal since then, and yet...
Blog: Content writing and content strategy insights
Antarctic feuilletonists
The Wide White Page: I'm slowly chewing my way through this eccentric anthology edited by Bill Manhire. It's highly entertaining, and not one to gobble. Antarctica has iced the imagination of hordes of writers from Dante to Monte Python, most...
Another miracle from Google
I had planned to keep this a secret, partly through laziness, partly because I have no idea where it's going: I'm using another blog for some fun with fiction. You see I've written a fun book called Mrs Palin Reads...
When content expires
Gretchen Enger wrote to me: I stumbled across your site today. Great articles, BTW. I have a few content questions that I hope you can answer: Are there best practices for when to expire content? When content should be removed...
When plain is not boring: defining plain English
In How to Look at a Painting, Justin Paton writes plain English that's lively and original and fresh and surprising. And no, that is not a contradiction in terms. Plain English (or plain language) has at least two meanings. It...