When writing link-text for a link that's part of a list, extreme editing is required. The first 11 characters matter most. That's all people "read": about 2 words. An OK link in a list (green links are just pretend, OK?):...
Blog: Content writing and content strategy insights
Tip: Add white space with punctuation
Clever use of three punctuation marks can increase the readability of web content and other documents by increasing the space around text.
Blogging about blogging
How fraightfully ironic. The reason I haven't blogged for two weeks and two days is that I've been absorbed in... writing a course about blogging. But that's no excuse. Maybe I got self-conscious. There was me, weighing up all the...
Read-only tool
When Deane Barker comments on Readability (March 10) he's not talking about formulae. He's pointing to a cool little bookmarklet from Arc90: that makes reading on the Web more enjoyable by removing the clutter around what you’re reading Alas poor...
Looking is not reading
In Defense of Readers by Mandy Brown includes this quote from Gerard Unger, While You’re Reading: It is almost impossible to look and read at the same time: they are different actions. 
 True. Obvious. But I never thought of...