Today I ticked my answer to a ridiculous citizens initiated referendum. Should a smack as part of good parental correction be a criminal offence in New Zealand? When I first saw the wording I gave a big sigh. We've been...
Blog: Content writing and content strategy insights
Speed reading: story reading
Are people speeding dangerously fast through your street? Consider removing all traffic signs, so that drivers need to slow down and make eye contact before crossing a road. Or have dinner on the front lawn, so that drivers slow down...
What e-government needs now
A McKinsey Quarterly article on E-government 2.0 concludes that government use of the internet is far from reaching its potential. Jason Baumgarten and Michael Chui look approvingly at early initiatives and coolly at what's happening now: Despite spending enormous amounts...
Decision-making that feels like eels
You're trying to make a rational decision. But it feels like eels in your head. The decision seems like a pretty simple one, but before long it's slipping and sliding and tangling with a bunch of other eels. Know the...
Optimum Google traffic is light for some
Non-scalable businesses don't want too many enquiries. For them, light traffic from Google may be perfect. I've got two contrasting businesses. One business is Contented.com, which is scalable. We do one thing only: provide self-taught, self-paced online training courses in...