Headlines always matter, whether in a printed article, a document on your shared hard-drive, a blog entry or any other web content whatsoever. Others will re-use your headline, whether you like it or not: on another web site in a...
Blog: Content writing and content strategy insights
Dead people on FaceBook, the runaway bus and the ICT executor
How many blogs and web sites belong to dead people? How many dead people still have their accounts on FaceBook? My lawyer said, "Hey it's 10 years since you wrote your will, take another look." So I did. Everything has...
Tip: Convert policy to instructions
Far too much policy is dumped straight on the web. Policy is often legitimately complex. Policy is always hard to write and usually hard to read. People need instructions or procedures more often than policy. Consultation policy documents need to...
Contented online courses in web content: what's new?
How does the new CONTENTED Diploma in Web Content differ from our previous online courses in web content writing? Many of our customers have been asking this. Here's the answer. We have packaged our new online courses as a Diploma...
Tip: Keep formatting simple in emails
Beware of using fancy formatting in your emails. (Except for the very occasional use of bold, maybe.) Don't decorate your text: just say what you mean. Emphasise your point by saying less: then your point will be noticed. Leave text...