Larry Brauner is 58 this week. And he's celebrating for four days with a virtual birthday party on Facebook. Larry's Facebook party Now, I have no idea what fizzbang shenanigans are planned, but the very idea is an example of...
Blog: Content writing and content strategy insights
Tip: use Styles whenever you write in Word
Way back in the dark ages, MS Word invented Styles. And writers were consistently, perversely, ignorantly ignoring Styles. To be fair, nobody ever told them about Styles. Maybe nobody has told you. If not, let me do the honours.
Styles is not about tinkering with the appearance of every word, making it up as you go alone. Styles is about consistent formatting.
Signing off for Christmas
When I find myself lost for words or even ideas... it's time to sign off for the year. Blogging is fun, satisfying, interesting. Personal satisfaction is the main reason why people blog, according to a study whose name and web...
Tip: Remember your web content is data
Your web content (and everything else you write for business) is treated as data. Therefore: Write headlines and page titles that describe the document or give its key message. Write a summary of the document straight after the headline. In...
Not plain language: Judge lambasts government agency for gobbledegook
A High Court judge has questioned whether the head of Maritime New Zealand broke the law by axing a Nelson company as a safe ship monitor. Bad language is mentioned: Mrs Reynolds attended the injunction and said Justice Miller criticised...