On a long web page that is mainly text, frequent sub-headlines are desirable. Make sure at least one headline is visible on the screen. That's approximately one headline for every 100-200 words. As people scroll down a text page, the...
Blog: Content writing and content strategy insights
International business English on the Web: put it on your bucket list
You could put Contented online writing courses on your bucket list—but don't wait too long! We teach international business English on the Web: and you need those skills right now. This year we've given presentations at conferences in three countries,...
India STC: yes, India needs short, online professional training courses in writing web content
The STC (Society for Technical Communication) India 2010 Conference in Delhi last week was excellent. Well organised, great people, nice venue, interesting talks—which can be viewed or reviewed after the videos are posted online.People people people. I lost count of...
Books from India: God, fantasy, marriage marriage marriage marriage
The bookstore in Pune Airport uses space cleverly. There's hardly any room to browse inside, but the glass walls are showcases for best sellers. I'd been warned that India was a booklover's paradise. Despite offloading 4 of my own books...
Contented online courses in web writing: an ever-expanding target market
Contented online courses in web writing: what's the target market? We thought we knew: knowledge workers in government, education, NGOs and the professions, plus people working in communications, HR and IT. All these people need web writing skills, and Contented...