For seven years, Write Limited has offered Rachel McAlpine's training workshops for web writers in New Zealand. Those workshops were licensed under the Quality Web Content (QWC) brand. The time has come to terminate the QWC agreement, and this year...
Blog: Content writing and content strategy insights
New Year decisions and resolutions: what's the difference?
We wish you a Contented New Year of the Rabbit. It starts officially on 3 February 2011. According to my exhaustive academic research (well OK, half a minute on Google) a year of the rabbit will be lazy and self-indulgent....
Comparing GUI app documentation with web documentation
Is documentation for a GUI app different from documentation for a web site? That's a curly question someone asked me recently. I only considered the documentation in the completed app or web page, not documentation for the development process. Alas,...
Are SEO article writers like battery hens?
We've heard about factories pumping out SEO articles, and now they're in my face. Inescapable: truckloads of garbage web content churned out by slave web content writers. I picture them caged like battery hens, pecking randomly on keywords in a...
Persona thing works for many writing tasks
Using Personas During Design and Documentation came to my attention today. (Authors: Niranjan Jahagirdar and Arun Joseph Martin.) I realised I often use a persona informally (or even subliminally) in my own writing of many sorts. This technique is helpful...