Plain English is, by definition, clear to the intended reader. This clarity has a positive impact on efficiency, productivity and customer relations. Famously, plain English also saves money for the organizations with a plain English culture—often hundreds of thousands of...
Blog: Content writing and content strategy insights
How many domains should you buy?
A client is developing a major web resource. He bought what seemed the ideal domain for one year, then reconsidered and bought two more domains, again for one year each. Now our client has asked us: Do you think that...
Writing tip: Use words your readers understand
Use the vocabulary of your reader. That's a key factor in plain language. If you are writing for children, use words they understand. If you are writing for doctors, use correct medical terms. If you are writing for the general...
How to get exclusive news stories: retweetable tweets
On Twitter, the very latest unique news is highly desirable content. This kind of content is frequently retweeted. But if you are not a news agency or journalist, how do you find these exclusive stories? Keep your eyes and ears...
Why did you change the web content I wrote?
Recently Contented graduate Caitlin asked us for a short article about why web content had to be written a specific way. Her client truly couldn't understand why Caitlin wanted to rewrite what he had written. He couldn't see that his...