QWICKIT is based on this premise: you can double the usability of web content by teaching writers just four things. This week my students have demonstrated that this super-streamlined approach works—brilliantly. My online students have just one week's study to...
Blog: Content writing and content strategy insights
IT $480,000: Content $5,000
TUANZ Business Internet Conference is on next week in Wellington. My presentation is 'Usable content: an achievable dream'. It includes an imaginary budget for the CMS of an imaginary company, Telepop Ltd, with a staff of 1,000. I tried to...
Rare revolving reads
My son Ben, aged nine, found his perfect book and began to read it continuously. He read it ten consecutive times before he stopped telling me the score. Charlie and the Chocolate Factory by Roald Dahl was perfect, so why...
Use relevant, authentic photos or none
Eyetracking maps show there is a certain type of image that people literally do not see on a web page. It is amazing to realise that images can be totally ignored by a sample of 30 people in the entire time they spend looking at a page. A selective blindness strikes virtually all viewers.
Tackling things at last
The Stern Report warns that the world has 10 years to tackle climate change, or face a global recession costing about $10 trillion. This certainly has woken up the politicians. As a result, today I had a Major Language Moment....