Assuming your organisation is the centre of the universe is one of the most human, universal and deadly traps for content writers. The tagline for Flatonia illustrates that charmingly, I think. The town is in Texas, in the centre of...
Blog: Content writing and content strategy insights
Intranets with 6 million pages
Intranet Design Annual 2007 from the Nielsen Norman Group contains this startling statement: Intranets are definitely getting bigger. Across the first three Design Annuals (2001-2003), the average intranet contained 200,000 pages; across the three most recent Annuals (2005-2007), the average...
Listen up, students of the world
Maybe you thought universities were a little slow to recognise the value of podcasts, given the popularity of iPods with students? Jimmy Ruska has listed his top 10 (+ 15) podcasting universities, starting with Stanford (134 lectures and 3 complete...
Blogs go grunty for business
Asian Development Bank (ADB) makes pretty interesting use of RSS on its site. Contractors can use RSS feeds to get up-to-date, self-selected news of business opportunities. Blogs are nothing but databases for dummies. Readers control what they read, when they...
Hype warps time and space
Utility companies should face facts and deliver facts: online visitors are not persuaded by hype. We browse utility web sites mainly to comparison shop for facts and figures. We select the company with the best services, not the most eloquent...