I'm trialling masseuses. They think they are giving me a massage and capturing a new client. I think I am asking them a question: are you worthy to handle my body ever again, let alone regularly? Yesterday Kylie (not her...
Blog: Content writing and content strategy insights
No topic is boring
Once I had to edit a report on The Drainage System of Upper Hutt. To my surprise, after a while it became interesting. Then it struck me: no document is intrinsically or necessarily boring, because whatever the topic, it's all...
Longer headlines are better headlines
To improve your first shot at writing a page headline, add a few more words. Preferably keywords. Forget advice to write headlines as short as possible. That guideline tempts writers to produce teeny tiny headlines that just don't work. Intranet...
Wizard of Oz in a single adjective
The Identity of the Hakawai' was published by ornithologist Colin Miskelly in June 1987 in NOTORNIS. Miskelly is a fluent and versatile writer, so the article is an interesting snap of his early style. Conventions for academic journals are strong,...
Wonders of free content
Recently a geophysicist friend forwarded a link to a news item that he knew would interest me, because it advances knowledge about the origins of the mysterious, selective and maddening hum of the earth. 'Now, [Spahr Webb of Columbia University]...