It's not just web pages that benefit from proper web-style sub-headlines. As far as I'm concerned, proper means sub-headlines of 4-10 words that summarise the next chunk of information. They improve practically any business document. I have just read two...
Blog: Content writing and content strategy insights
Bouncing floating climbing data
Graphs illustrate change, right? So why have we been viewing graphs one at a time on the web for so long? Hans Rosling is a global health expert and 'data visionary'. He caused a sensation at GOVIS 2007 with his...
Arguments for the unconvinced CEO
Been struggling to get through to top managers about the need to catch up with the world? Jason Ryan shares some cunning arguments based on numbers, Darwinism and the 800 lb gorilla: My experience over the last two or...
Writing tip: Write 1, 2, 3. Numbers in plain language and legal prose
Writing tip: write numbers in digits (1, 2, 3) rather than words (one, two, three) unless you have a strong, specific reason to do the opposite. In legal prose it is traditional to write every number twice, first in words,...
Listless in paradise
On holiday I rediscovered the joy of waking up without a to-do list in my head. Instead, I had only one job per day to deal with. In Tokelau, I marked assignments. In Samoa, I edited my current book. Contrast...