Don't use a long word when a short one will do. That's a short, sweet plain English writing tip in plain English, after I overextended myself in the last blog. (Unsucked: I wrote too much.) Plainer English is not Nobrainer...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Career advice for technical writer
A New Zealand journalist and technical writer asked me for career advice this week, and agreed to share. So if you are a writer contemplating a career change to web writing or SEO writing, feel free to eavesdrop on this...
Writing tip: Number procedures in sequence
Whenever you write instructions, direct or indirect, put the steps in real-life sequence, and number each step. Here's an example. This is a mixture of direct instructions (steps 1-4, addressed to you), and procedures carried out by other people (steps...
Don't be a communication nun
I still meet people in communications jobs who are trying to keep themselves pure. After all, they are writers, and the rules for clear writing have never changed since Aristotle's day. They don't like technology, and want to leave all...
Web content or web copy: what's the difference?
Ten years ago, the difference between copy and content mystified me. Why did we need this new word, content, I wondered? It seemed a pretentious way of elevating words to a higher plane when they happened to be published on...