We've heard about factories pumping out SEO articles, and now they're in my face. Inescapable: truckloads of garbage web content churned out by slave web content writers. I picture them caged like battery hens, pecking randomly on keywords in a...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Persona thing works for many writing tasks
Using Personas During Design and Documentation came to my attention today. (Authors: Niranjan Jahagirdar and Arun Joseph Martin.) I realised I often use a persona informally (or even subliminally) in my own writing of many sorts. This technique is helpful...
12 features of sustainable corporate training
Everywhere, every day busy professionals are writing more and more and more than ever before in the history of the human race. Most have never been trained to write modern business English, let alone trained to write for content management...
Struggling with the annual happy holiday letter to friends
December. It's time for sending and receiving those happy holidays letters. As a receiver, I'm delighted to get a personal and vivid email like the one you can glimpse in the image. As a sender (or non-sender) I get paralyzed...
Writing tip: Write plenty of clear, complete sub-headlines
On a long web page that is mainly text, frequent sub-headlines are desirable. Make sure at least one headline is visible on the screen. That's approximately one headline for every 100-200 words. As people scroll down a text page, the...