JMC shows visually 6 models of intranets and portals, ordered in a way that she sees them evolve - often but not always. She uses the word 'evolution' as a metaphor, not suggesting the progress from models 1-6 is sequential...
Blog: Content writing and content strategy insights
Posts tagged "intranet"
8 benefits of CONTENTED headlines
Writing page headlines the CONTENTED way brings multiple spin-offs, all positive. By the CONTENTED way, I mean the way taught in our course for web writers. These page headlines are clear, complete, accurate, front-loaded, long-enough, concise (and that's no contradiction)...
Longer headlines are better headlines
To improve your first shot at writing a page headline, add a few more words. Preferably keywords. Forget advice to write headlines as short as possible. That guideline tempts writers to produce teeny tiny headlines that just don't work. Intranet...
Intranet pages are not memos
One reason why intranet ROT becomes such a problem is that staff write web pages as if they were memos. Now, memos hit the desk every day, and one memo often cancels, contradicts or expands on a previous memo. Staff...
Wiki your web and intranet guidelines
Nick Besseling outlines a process for developing web and intranet guidelines using a wiki. Obvious benefits are avoiding the 'style nazi' label, and getting staff involved and committed to standards—everywhere an issue, notoriously so in universities. Wikis were born for...